Greenprint

Brand Guidelines

Color Palette

Primary and supporting colors

Primary Green
#22c55e
Secondary Teal
#14b8a6
Accent Lime
#84cc16
Logo Dark
#166534
Primary Gradient
green → teal
Background
#0a0a0a

Typography

Nunito — our sole typeface

H1 / 48px
Track Your Impact
H2 / 36px
Every Choice Counts
H3 / 28px
Start Your Journey
Body / 16px
Greenprint turns everyday sustainable choices into a rewarding game. Track your eco-friendly actions, see your real impact, and build greener habits.

Voice & Personality

Supportive coach, never preachy

Empowering Playful Gamified Modern Eco-conscious
"You just saved 2.5kg of CO₂! That's like planting 3 trees 🌱"

Social Templates

Ready-to-use for all platforms

Instagram Announcement
Announcement Instagram
Instagram Quote
Quote Card Instagram
LinkedIn Post
Professional Post LinkedIn
Twitter Post
Tweet Card Twitter/X
Instagram Story

Instagram Story — Tip of the Day

Quick Reference

At a glance

Primary
#22c55e
Secondary
#14b8a6
Accent
#84cc16
Logo
#166534
Font
Nunito
Weights
400 / 600 / 700