Logo
Primary mark and icon
Primary — Dark backgrounds
Primary — Light backgrounds
Icon only — App icons, favicons
Icon only — Light backgrounds
Color Palette
Primary and supporting colors
Primary Green
#22c55e
Secondary Teal
#14b8a6
Accent Lime
#84cc16
Logo Dark
#166534
Primary Gradient
green → teal
Background
#0a0a0a
Typography
Nunito — our sole typeface
H1 / 48px
Track Your Impact
H2 / 36px
Every Choice Counts
H3 / 28px
Start Your Journey
Body / 16px
Greenprint turns everyday sustainable choices into a rewarding game. Track your eco-friendly actions, see your real impact, and build greener habits.
Voice & Personality
Supportive coach, never preachy
Empowering
Playful
Gamified
Modern
Eco-conscious
"You just saved 2.5kg of CO₂! That's like planting 3 trees 🌱"
Social Templates
Ready-to-use for all platforms
Announcement
Instagram
Quote Card
Instagram
Professional Post
LinkedIn
Tweet Card
Twitter/X
Instagram Story — Tip of the Day
Quick Reference
At a glance
Primary
#22c55e
Secondary
#14b8a6
Accent
#84cc16
Logo
#166534
Font
Nunito
Weights
400 / 600 / 700